The world-famous football club, Juventus Turin, is once again reaping the benefits of blockchain technology. This time, fans of the White Lady are being given the opportunity to collect virtual cards featuring their favorite footballers through blockchain-based Sorare cards. Interestingly, according to Sorare, some unique cards have been sold for $2,000. What is Sorare and how does it work ? Sorare is a football game that users can play using blockchain cards with images of football players and earn attractive rewards. Supported by the global video game giant Ubisoft, it brings together more than 40 football clubs. Blockchain Sorare cards are digital collectibles that can be freely exchanged and used in the open world of various games and applications. They have the basic attributes of typical Blockchain assets: they cannot be copied or taken away from the holder. However, unlike other Blockchain assets such as Bitcoin or Ethereum, Blockchain cards are unique in that they are one and only one resource. They can be thought of as limited edition works of art. Individual cards represent a particular football player and are associated with a specific football season. Based on their rarity, they can be divided into: unique, super rare (10 copies) and rare (100 copies). For example: there may be 111 Cristiano Ronaldo cards available in the game (one unique, 10 super rare and 100 rare). The rarer the card the stronger it is in the game. Over time, cards can gain experience (XP) which increases their power. Importantly, they are all officially licensed. Cards, like cryptocurrencies can be stored in a wallet integrated into the browser. At any time, the user can transfer the card to the Ethereum blockchain. Similarly, each card can be deposited from the wallet into the game. Similar to the case of cryptocurrencies. Cryptocurrencies and Blockchain make their way into the world of sports with a bang This is not the first time Juventus and other football clubs have come in contact with cryptocurrencies and Blockchain. Not so long ago on our portal an article appeared about the cooperation of FC Barcelona with the Socios platform. Using cryptocurrency Chiliz (CHZ), it enables tokenization of clubs. Juventus took advantage of this opportunity much earlier than Barcelona. Football clubs can successfully use blockchain technology in their marketing efforts. Fans, on the other hand, get virtual resources at their disposal and integrate more strongly with their favorite club. The benefits are mutual. Cryptocurrencies gain popularity and clubs increase revenues from issuing digital assets. Tags Ethereum Juventus token Juventus Turin Soccer Sorare blockchain technology
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