This Friday, the band Kings of Leon will release their new album, titled "When You See Yourself". It turns out that the musicians are following new trends and their latest music will be released as a non-convertible token (NFT). Will the Kings of Leon token conquer the scene? Kings of Leon token as NFT The series of digital products has been dubbed "NFT Yourself." The band will issue a total of three types of tokens. The first type is a special digital release of the new album; the second offers privileges related to the group's live performances (access to seats close to the stage); and the third refers to exclusive audiovisual works that the band will release. All three types of tokens also offer artwork designed by the musicians' collaborator, artist Night After Night. The smart contracts associated with the tokens were developed by YellowHeart, a company that wants to use blockchain technology to bring value back to music and better relationships between artists and fans. Shortly after its founding in 2018. YellowHeart generated a lot of industry interest. For example, the company was working on a system that uses blockchertain in the process of selling tickets at concerts. The company's CEO, Josh Katz, says that's just one aspect of its business. The company also offers consulting services on new technologies. New form of music distribution It is worth mentioning that NFT may turn out to be a breakthrough for the music market in the same way as streaming is. Kings of Leon's new album will be released wherever albums are released today - on Spotify, iTunes, Apple Music and Amazon's store. It's worth noting, however, that the NFT version - available only on the YellowHeart platform - will give fans a special benefit. The token, priced at $50, for example, includes moving album art and links to help fans download new songs. Sales of the album as an NFT will begin at 12 p.m. E.T. Friday and will last for two weeks. Interestingly, after that time, it will no longer be possible to buy NFTs directly from the band. In other words, the tokens will become something of a white raven in the publishing market. - "Over the last 20 years - two lost decades - we've seen the devaluation of music," Katz said in an interview with Rolling Stone magazine. - Music has become great at selling everything but music. It's come to a race to the bottom where you have access to it all for as little money as possible. Before, it cost $20 to buy one song. He believes that NFT tokens will make modern fans want to pay for music again. The Kings of Leon token will be a pioneer in that. - It's early days, but I think in the future people will release their songs this way,' he said. Tags Kings Of Leon music rock streaming kings of leon token nft tokens
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