The authors of a detailed report on the profile of cryptocurrency investors in South Korea concluded that the current bull market is characterized by a surge of interest in BTC among older age groups. Those in their 40s and 50s express similar interest in digital currencies as the 20-39 age group. 50-year-olds are investing in Bitcoin The survey results were published in a report compiled by the Hankook Ilbo newspaper. The survey was conducted in collaboration with the Institute for Social Data Science at POSTECH, one of the largest technology universities in South Korea. The authors used Big Data solutions to analyze news articles, search engine data and analyze comments in social media posts. They wanted to compare the 2017 bubble with the current bull market. They found that while the overwhelming majority of cryptocurrency-related searches in 2017-2018 were conducted by 20-39 year olds, 2020-2021 saw an almost equal split of searches conducted by both age groups. Those aged 40-59 were also almost as active on digital currencies as younger people. What may be even more interesting is that the record-breaking interest in cryptocurrencies in South Korea did not happen in 2017 or more recently, but occurred on April 2, 2019, following an April Fool article on U.S. securities where a Bitcoin (BTC) exchange-traded fund listing was featured. What were investors interested in? By far the most searched term in both periods was "Bitcoin," which was also the most used word in comments on news articles. The second most searched term was "coin," followed by "mining." The word "cryptocurrency" was the second most used word in comments, followed by "money" in third place. Over time, people started searching for information about cryptocurrencies a little differently. Words such as "blockchain," "Bithumb," "Ministry of Justice," "illegal" and "free tokens" were the most common in the first place. The report's authors used data from Naver's Data Lab search engine, which collects demographic data on online activity, as well as new data from Nielsen on more than 45,000 recent cryptocurrency-related searches and nearly 140,000 recent comments on cryptocurrency news articles. Tags 50-year-olds bitcoin btc investors cryptocurrencies
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